Branding

Branding

Aga Khan Arts and Culture Portfolio for the Prairies

2016

I was asked to design a logo for the Arts and Culture Portfolio for the Prairies. I strived to make it both traditional and contemporary, following the aesthetic set up by other Aga Khan organizations, like the Museum where traditional designs were given a modern, minimalist reiteration.

Click here to download the entire set of logos.

The current Arts and Culture brochure is currently incredibly rudimentary: it has poor grammar, it's missing contact information, the fonts are tacky, and there's no unification. I'm currently working on a new brochure that takes advantage of everything the medium has to offer and makes the portfolio appealing and open lines of communication.

The Arts and Culture portfolio is putting on a performance in order to raise awareness for mental health issues, especially in the immigrant community where mental health is incredibly taboo. Because mental health awareness is very close to my heart, I took the liberty to draft a script for the play that handles the subject matter respectfully and accurately. Although this is vastly different from the script A&C will be following, this is simply a proof of concept that the subject can be presented in a way that is not harmful to those who suffer from mental illness, nor those who care about them.

Click here to download the script and read it for yourself. You can compare it to the original, here.

Writer

Writer

Brick Specialist

Brick Specialist