Ismaili Students’ Association for the Prairies
Using WordPress, I created a site for the Ismaili Students’ Association for the Prairies. This way, the club could keep up to date information for students to access at any time. I also created the graphics and copy for the website during my term.
I created the logo for the Ismaili Students’ Association. This design combines a traditional Islamic geometry with a modern, minimalist style. Its main inspiration was the logos of various Ismaili Centers around the world, which create simple geometric line work. It can work as a combined shape or as a simple outline. The concentric heptagons represent both Islamic mythology (seven heavens and seven hells) and contemporary Ismaili leadership (7 • 7 = 49). The arms of the heptagon symbolize a snowflake with the colors, emphasizing uniqueness and Canada’s climate, but are also arrows pointing outward, symbolizing community outreach.
Using Mailchimp, I created a weekly newsletter for the club. This newsletter not only featured news and information relating to daily prayers, but also riddles and student spotlights. The simple addition of the riddles each week created demonstrable engagement with the newsletters (and increased participation at club activities) that hasn’t been achieved before or since, with ISA newsletters.
I also created social media channels for the Ismaili Students’ Association: Instagram and Snapchat. Both media had gained popularity with ISA members, and our engagement with it increased participation in the club.