Book of Unveiling
Part of promoting publications from the Institute of Ismaili Studies involves interviewing authors and researchers. More than the typical, speaking-to-camera interviews the Institute had previously published, I wanted to create an interview that was engaging to audiences that would otherwise be unfamiliar with the book. This involved two things on my part as the interviewer:
Eliciting an emotional response from the author so audiences can engage empathetically with the subject matter
Researching the subject matter in-depth to provide context around the book to the audience instead of (what was traditionally done) simply summarising the book’s content.
This version of the interview was considered too far from the Institute’s standing brand, which often obfuscates the human input in its research and publications. As a result, the Institute published a version of the interview that removes much of the empathy that I tried to instil in the video.